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Now in paperback, Duotone explores the possibilities and
applications of two-color printing technique, which uses either two
shades of the same color, black and one tint, or two different
colors. This method brings out middle tones and highlights, and its
results are vibrant, colorful and stunning, generating maximum
expressivity while minimizing production costs. The wide selection
of projects in the book covers different design categories, from
logos, brochures, posters, packaging materials, book covers,
posters and exhibition materials to screen designs for corporate
websites and promotional microsites. The variety of designs reveals
the magic of duotone techniques and how designers and artists make
full use of its possibilities to create dramatic and dynamic
compositions. Duotone is the next big trend in graphic design. It
enhances readability, makes the most of minimalist designs without
overwhelming the eye, and is the perfect way to effortlessly create
unforgettable atmospheres.
An inspirational photography book that opens up new perspectives
and redefines our way of seeing. Perfect for readers interested in
graphic design, photography and visual communication, this book
takes an in-depth look at real-world graphic compositions as they
are seen through the lenses of some of the world's most talented
photographers. Their well-trained eyes bring out the best in
colors, textures, configurations and shapes that inspire designers,
artists and other creative professionals. Although the camera is
the tool that captures a given scene, the person behind it frames
and composes that scene according to his or her point of view,
giving it a sense of geometry and harmony, and contrast in its
forms, light and shadow, and colors. The vast range of photographs
contained in this book share communicative quality, clear vision
and distinct aesthetic concepts as they portray objects and
compositions that we may miss as we rush through our day. With
these images, photographers invite us into their world and share
what they see, hear and feel through their lens. The book contains
exclusive interviews with these talented artists in which they
share professional tips and the ideas they employ in their
photographic practice.
The projects shown in this book create extraordinary effects that
make us doubt and fall for their magic. Waves and mazes,
overlapping images, the stereoscopic vision tricks of graphic or
space designs, the works showcased are wonderful examples of what
an optical illusion is and how it tickles our mind.
We use fashion as an outside expression of who we are on the
inside. This is why, more than in any other field, branding is
essential to the fashion industry. Good branding is storytelling -
a consistent message, weaving meaning into every piece. Brand
Addiction is a compilation of complete visual identity systems
designed for fashion shops. From the door sign to the label, these
projects take into account every detail of decoration, from labels,
to the trademark's colour. All these components contribute to a
brand's Identity and ignite consumers' passion for purchasing.
This compelling book takes the reader on a journey showing how each
logo has come into being and the process revealing best practices
for extending a logo into a complete brand identity system. Logos
are becoming increasingly simple, to the point where you might
wonder just how much simpler they can get. A subtle tweak to a
logotype is starting to feel like too much design. The appeal of a
simple logo is that it feels more honest. Using client case studies
from renowned designers, this is a must-have book for any graphic
designer, student or logo fanatic in a fully revised, updated
edition containing interviews with graphic designers in which they
share their creative processes and thoughts on how a successful
logo should be developed.
New Fashion Boutique Design is a practical and inspirational
illustrated volume that gathers examples of some of the most
exclusive boutiques and stores in the world and introduces the
latest trends in shop design, an area where fashion and creativity
merge to deliver a unique shopping and branding experience. From
luxury designer stores and exclusive boutiques to shoe shops, this
comprehensive volume provides useful insights into international
retail architecture and comprehensive information on the featured
projects. Fashion stores are no longer mere places that one enters
simply with the intention of purchasing products. Shops have also
become venues for events, stages for exciting performances, and
sometimes even landmarks. Likewise, retail spaces have become
statements that celebrate designer labels and their products and
offer multiple opportunities to engage with the brand and its
values. A range of these grand stages has been captured in New
Fashion Boutique Design, which offers ideas, solutions, and
different approaches to product presentation across its 240
colorful and inspiring pages.
Display Art features examples of ground-breaking visual
merchandising and window displays in some of the world's most
glamorous shops of brands like Cartier, Clarks, Dior, Hermes, Karl
Lagerfield, Lacoste, Mulberry, Nike, Sotherby's and UNIQLO,
straight from the creative minds of art directors, graphic
designers and window display designers. Visual merchandising can
inspire consumers to interact with products, set a brand apart from
its competitors, foster brand preference, and encourage purchases.
This book highlights the relationship between brands, consumers,
products and the display environment, by way of examples of
story-telling visual displays from some of the world's most
glamorous fashion emporia, such as Hermes, Karl Lagerfeld, Cartier
and Fendi, but also small outlets, department stores, museums and
bookshops. The projects included in this volume showcase a wide
array of ideas by renowned graphic design agencies and boutique
designers that have been successfully put into practice, focusing
on aspects such as structure, texture, lighting design, custom
lettering, amusing illustrations, delicate paper crafting, and
installations made of multiple materials such as wood, steel,
fabric or rubber. All these displays are characterized by alluring
artwork that appeals to the senses and instincts of consumers and
passers-by. An impressive selection that showcases extremely
sophisticated projects but also simple, minimal and highly creative
window displays, this book is the perfect inspirational guide for
art directors, visual merchandisers and fashion professionals.
Brands included: Adidas, Aishti, Alko, Booma Group, Cartier, Chloe,
Coach, COS, Debenhams, Diesel, Dolce & Gabbana, Fendi, Fortnum
& Mason, Hackett, Harmay, Hermes, UNIQLO, Issey Miyake, John
Lewis, Joseph Fashion, Karen Miller, Karl Lagerfeld, Kiko Milano,
Lacoste, LaGalleria, Le Bon Marche, Liberty, Mulberry, Nordiska,
Oasis, Printemps, Q25, RIBA, Seibu Shibuya, Selfridges, Tate
Modern, Topshop.
This book, the second volume of the previous successful title Eat
& Go, showcase the most recent, innovative and successful
graphic design and brand identity international projects for cafes,
restaurants, bars, dessert shops and bakeries. In today's
information-saturated world, food and drink establishments need not
only to offer high-quality products, but also a unique visual
identity, graphic design that stands out from the rest and good
communication ideas. For these companies, unique branding starts
with basic elements such as a logo, slogan, font, and colour
scheme, and is finally reflected in the product, packaging and
related design. This book focuses on graphic design, showing how
the unique visual identity of the food industry can help companies
attract consumers and achieve success, providing inspiration for
graphic and shop designers and entrepreneurs in this area of
business. It includes case studies and a wealth of examples.
When we read, our brain is decoding a series of abstract symbols
and synthesizing the results into complex ideas. Really, then, we
see before we read. We recognize the character of a word before we
ascertain its meaning. A tailor-made creative type takes advantage
of this effect to visualize a specific brand, deliver its image and
message and make it stand out among the crowd. To create an optimum
type, a designer must understand the brand's philosophy,
communicate with the client, feel with his empathy, and achieve a
perfect solution with his professional skills. This publication
features over a hundred custom types created by designers and
agencies within diverse cultural contexts. Readers of this book
will learn lessons from these creatives' work processes and be
inspired to design types that satisfy their clients and wow their
viewers.
A good screen layout addresses the relationship between fonts,
colours, form and graphics for visual effects, and the balance
between the flow of information and users' experience. The over
one-hundred projects included explore how to produce functional and
elegant websites and mobile applications, from the point of view of
graphic designers.
Featuring countless contemporary layout examples and practical
information, New Page Design provides readers with a solid
technical foundation for successful editorial design. Now in
paperback, New Page Design offers a comprehensive technical
explanation of basic layout principles, a crucial graphic design
field that covers the arrangement of typefaces, images, colours,
objects, and grids on a page. New Page Design presents also a
panorama of contemporary editorial design trends and styles through
a selection of 100 projects, from newspapers and magazines to
catalogues, books, brochures and posters. Supported by case studies
and tips and tricks, within this book readers will gain an overall
understanding of the fundamentals of editorial design, including
paper size, typographic units, the history of typography and the
styles of different typefaces, layout elements, interaction between
sections, and the optimum way to visually convey a message. It is a
perfect reference for designers who are looking for practical
solutions and inspiration. The book includes interviews with Bruch
--Idee & Form, Any Studio, Pyramid and Linus Lohoff. Designers
included and the countries they are working from at the moment of
publication. Argentina: Mane Tatoulian. Australia: M. Giesser.
Austria: Bruch--Idee & Form, Dominik Langegger. Brazil: Candice
Alencar, Nayelli Jaraba, Estudio Lampejo, Lucas Depolo Machado.
Canada: Blok Design. Chile: Cristobal Riesco. Denmark: Line Marie
Rasmussen, Rasmus Jappe Kristiansen. Finland: Bond Creative Agency,
Finland Tania Hoffren, France: Empire, Syndicat, GeneralPublic, My
Name is Wendy, Studio Frero. Germany: Any Studio, Bureau Borsche,
Carina Mahler, komma team, Miriam Koenig, Moby Digg, Slanted
Publishers. Guatemala: Andres Higueros (+Mexico). Italy: Brando
Corradini, Carla Cabras, Due Collective, Gusto IDS, Muttnik.
Poland: Karolina Pietrzyk. Portugal: Sofia Felgueiras. Russia: Alsu
Gilmanova, Ekaterina Nikolaeva, Galya Dautova and Karina Yazylyan,
Timur Babaev . Spain: Clara.B Landin, creanet, David Reca, Leticia
Ortin, Linus Lohoff. Sweden: Amanda & Erik, Studio Ahremark.
The Netherlands: Format Wars. Turkey: Fatih Hardal. UK: Pyramid
(+Portugal), Vincenzo Marchese Ragona. USA: Brian Liu (LA, CA),
Pouya Ahmadi (Chigago, IL), Sagmeister & Walsh (NY, NY).
The delightful patterns collected in this book, which have been
created by talented designers from all over the world, are inspired
by botanic shapes, the animal kingdom, geometry or abstract forms.
The book presents the work of fifty designers who specialize in the
field, and it includes interviews in which a selection of
professionals share their design philosophy and work process. It
focuses especially on home interiors, textiles, wallpaper, home
accessories and fashion. Whether they are vibrant blooms or
dazzling triangles, and whether they have a clean Scandinavian air
or a delicate Japanese touch, the irresistible designs contained in
this collection will offer the reader endless delight and heaps of
inspiration for decoration and fashion fans and professionals.
Fiesta: Branding and Identity of Festivals is a compilation of
remarkable branding designs and campaigns for a variety of renowned
festivals from around the world. The festivals examined span the
worlds of music, cinema, design, gastronomy, culture, and art.
These topics, and the freedom of creativity that come with them,
allow to explore the limits of design, without the restraints that
come with commercial projects. The identity and communication
campaign strategies deployed by festivals encompass an endless
array of design techniques, from graphic elements such as logos,
posters, web pages, advertisements, mobile apps, tickets, and
wristbands to collectible items like T- shirts, bags, and cups.
This volume will inspire and serve as a useful tool for graphic
designers and branding agencies that seek to handle challenging and
wide-ranging festival projects with the highest degree of
creativity and imagination, as well as for festival organizers and
anyone interested in visual culture in general and eager to learn
about new trends. The events featured show that the success of a
festival has a close connection to its tailor- made branding and
design and that no matter what the subject of the festival is, it
is essential to have a coherent identity strategy.
Set Design For Printed Matter explores the endless possibilities
and powerful impact of using the materials and techniques of set
design in graphic design projects. From editorial projects,
posters, and flyers to illustrations for magazines or advertising
campaigns, this inspirational volume features a variety of playful
international projects by the most respected professionals in the
field. The works featured are sure to inspire graphic designers to
conceptualize, create, and innovate. In an era of ubiquitous
digital images, handmade designs carry unexpected force and
creativity. Set design is more than prop building; it is a
combination of craftsmanship, creativity, and styling in which
textures, colors, and shapes all play a part in creating an image
that conventional graphic design techniques simply cannot achieve.
By deploying complex paper techniques and materials as well as an
infinite variety of objects, the results create a world in which
imagination and reality overlap unexpectedly.
Technological evolution gives people the possibility to receive
information from different sources by means of various devices. In
the field of branding, logos have to be optimized for smart phones,
tablets, TVs and desktops and meet users’ needs at the same time.
It’s not new; traditionally, a designer is used to preparing a
few variants of the same logo to use for different purposes
(horizontally, vertically, short, tall, small, etc.) in different
media (book covers or spine, advertisements, positive/negative...).
Today, in what is becoming a branding trend, the ability to adapt
has assumed more importance given that within the diverse spectrum
of current displays and formats a logo has to preserve its
personality and identity in a wide range of sizes. Just like
webpages, brands adapt and change their visual appearance depending
on the width of display devices. For this, in some cases
measurements are already taken to reduce logo details and
reorganize identifiable elements to avoid losing the identity that
characterizes them. In other cases, designers abandoned the old
logos that no longer work well today and create more flat designs
to suit today’s media. This book features both trends with
detailed analysis to help designers make logos that are both useful
and stylish in this digital era, through examples of brands with
design variants for all types of physical and digital supports in
addition to the responsive adaptation of the brand in diverse
display formats.
This book includes patterns designed for textiles, stationery,
interiors, and other products that have been created by
international designers and that are inspired by plant and animal
shapes, and geometric and abstract forms. In each chapter an
interview with designers specializing in the field introduces his
or her design philosophy and work process.
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